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Surveys – A valuable marketing tool

According to a Consumer Reports National Research Center General Contractors were significantly more aggravating than subcontractors but not quite as annoying as the cable guy. Top complaints from homeowners included failing to show up, not taking the time needed to do the job right and not listening or understanding requests.

Can you say you really know what your customers think about you and your company? Are your client’s wants and needs clearly defined? Do they or why do they like you, your staff? Was the job you completed exactly what they expected, or can you improve?

Surveying your customers is an easy to implement valuable marketing tool to make sure your customers are satisfied. Higher customer satisfaction results in greater customer loyalty, more referrals and repeat business which can be the difference between a successful or a failing business.