Ideal Consulting Services header image
Become more Effective, Efficient and Profitable


A changing economy has the potential to impact a business negatively. These articles address changes that can be made in the way we think and do business and still be successful in a changing economy.

Pandemic Planning 2021

This past year has been a rollercoaster ride for many businesses. As the holidays and New Year approaches, there is reason to be optimistic when planning for the upcoming year.   As we near the end of Q4, we should all hopefully have a good start on a plan for 2021. There still may be

Business Plan for 2020 and Beyond

In these uncertain times, now more than ever we need to set a game plan for our business for the upcoming year.  The goals you made in the past may need to be adjusted for the current and future situations. Focus on increasing your marketing to make up for the decrease in sales you may

Making Lemonade in 2009

We have all heard the expression "when life hands you a lemon, make lemonade", but how many of us really try to apply that advice? More often than not, we tend to dwell on the bad luck or the unfortunate events or situations we find ourselves in. I am sure we can all think of

The Hot Dog Stand

As I listen to the worry about the economy, I am reminded of something I read many years ago.  It was the story of a man who owned a hot dog stand.  He did regular promotion and had a very successful business.  One day someone told him that he better be careful because there was

While You Were Asleep

Solutions to a slow economy -what we can do to make it better Oh, it's so slow; I can't do anything about it; I'm so busy, but I don't have any money; it's no use so I might as well hibernate.  I could go on and on repeating some of what we have all recently

You Want to Know What?

In this time of economic and consumer uncertainty it is more important than ever to market and sell effectively.  By effective I mean that you are doing the right things and getting results.  For you, that means that you attract qualified clients who are willing to pay enough for your services.  We all know that


We often hear that change is part of life.  Similarly change is part of business and the world we live in.  The question often is how we deal with change.  Some of us welcome and embrace change, while others want the status quo. From what I have observed, most of us are willing to deal

Keeping up with change

When I look back to 6 – 10 years ago, most of my clients wanted help with organization and employee issues.  Work was plentiful and no one wanted to hear about marketing, so our focus was on structure, organization and efficiency.  As changes in the economy forced many home owners to think twice about remodeling,

National Association of Home BuildersGHBARMCCBCHGCIA