Change

Changes in the economic climate We often hear that change is part of life.  Similarly change is part of business and the world we live in.  The question often is how we deal with change.  Some of us welcome and embrace change, while others want...

Keeping up with change

When I look back to 6 – 10 years ago, most of my clients wanted help with organization and employee issues.  Work was plentiful and no one wanted to hear about marketing, so our focus was on structure, organization and efficiency.  As changes in the economy...

You Want to Know What?

Selling in a difficult economy In this time of economic and consumer uncertainty it is more important than ever to market and sell effectively.  By effective I mean that you are doing the right things and getting results.  For you, that means that you...

While You Were Asleep

Selling in a difficult economy Solutions to a slow economy –what we can do to make it better Oh, it’s so slow; I can’t do anything about it; I’m so busy, but I don’t have any money; it’s no use so I might as well hibernate.  I could go on and on repeating...

The Hot Dog Stand

An economic fable As I listen to the worry about the economy, I am reminded of something I read many years ago.  It was the story of a man who owned a hot dog stand.  He did regular promotion and had a very successful business.  One...

Making Lemonade in 2009

Finding opportunity in spite of the economy We have all heard the expression “when life hands you a lemon, make lemonade”, but how many of us really try to apply that advice? More often than not, we tend to dwell on the bad luck or the unfortunate events or situations...