This section contains excerpts from published articles written by Lorraine Hart. They are organized into the following general topics:

Business planning is necessary to guarantee the success of your business. The articles in this section were written throughout the years and stress the importance of reviewing past actions and goal setting, planning, and creating programs to improve your business in the future.

Organization plays an important part in a successful business. Confusion and disorganization often leads to business destruction. The following articles address how you can envision and create your future and achieve your goals by looking at different areas of your business.

Marketing opportunities are everywhere, but choosing the right strategies for the best return on investment can be overwhelming. The articles provided cover key areas such as advertising, lead generation, networking, cost-effective promotion, and optimizing your website and social media. They also highlight the importance of strong sales procedures and setting yourself apart from competitors to attract more qualified customers and increase profits.

Effective communication plays a crucial role in winning clients, completing successful projects, and securing repeat business—before, during, and after each job. Additionally, in a shifting economy, adapting your mindset and business practices is essential to maintaining long-term success.

Strong management skills are essential for building an efficient, productive team and a successful business. The following articles cover proactive management, creative problem-solving, and innovative strategies to improve operations. They also offer guidance on effective time management, helping you stay organized, streamline procedures, and maintain a healthy work-life balance.

Good leadership is key to profitable projects and smooth project management. These articles highlight how strong leadership, smart decision-making, and the ability to evaluate and apply advice contribute to business success.

Employee Insights

Establishing clear policies and procedures is essential for creating a structured work environment that promotes efficiency and productivity among employees. When expectations and guidelines are well-defined, staff can work more confidently and effectively, leading to better performance and smoother day-to-day operations.

The following articles provide insights into successful hiring practices, strategies for retaining high-quality employees, and methods to boost productivity through ongoing training, clear communication, and incentive programs. By investing in your team’s development and well-being, you lay the foundation for long-term business success and a more motivated workforce.

Profitability Insights

Many factors can influence a business’s profitability, and understanding how to manage them is key to long-term success. From day-to-day operations to big-picture decisions, each choice can impact your bottom line—positively or negatively.

The following articles explore practical strategies to help increase profitability, including accurate job costing, selecting the most beneficial types of projects, and effectively utilizing subcontractors. By refining these areas, businesses can improve financial performance, reduce waste, and maximize the value of each job.