Those of us that have been in business for awhile remember your company’s “Brag Book”. This was simply a book with information about your company including before and after photos of projects, details of projects, and testimonials from satisfied clients. This book could be left with a prospect to look at or brought with you when “selling the prospect” or “closing” the sale. Indeed a valuable tool to show the prospect your successes and why they should choose you over another company.
Of course now we have the ability to reach so many more prospects in a quicker time frame. Our Websites, Facebook Pages, Blogs, and E newsletters are powerful marketing tools essential for your business development and for keeping you competitive in today’s market.