As this year draws to a close, now is a good time to plan your marketing strategy for 2015. Take a good look at what marketing activities you did this past year, which actions were successful and what you would like to do in the upcoming year. If your business has been slow it is important to repeat those actions which worked. If your business is steady it’s a good idea to plan your marketing to keep things going smoothly next year. When planning your marketing budget remember to include a contingency to be prepared for unexpected expenses.
Marketing is not just about advertising – that is a only a small part of your strategy. Other ways to effectively market your business may include emails, social media, your website and referral programs.
Creating a marketing plan now is the first step in reaching your goals and growing your business in 2015.