Surveys – A valuable marketing tool

According to a Consumer Reports National Research Center General Contractors were significantly more aggravating than subcontractors but not quite as annoying as the cable guy. Top complaints from homeowners included failing to show up, not taking the time needed to...

Get More Work By Standing Out

As a small business owner I know it can be difficult to differentiate my company from other similar companies out there. But it’s the differences about you and your company that can get the sale, especially if your price point is higher than your competititor’s. The...

Good Reviews Key to Growing Your Business

The home remodeling website Houzz just released their yearly Houzz and Home Report, a survey overview of U.S. Renovation, Custom Building and Decorating in 2014. Some of the findings included: Over half of homeowners on Houzz plan to continue or start renovations...

How to Retain Existing Clients

Don’t Be Invisible to Your Clients Happy clients are your best cheerleaders, they like you, trust you, refer you and as a result more likely to use your services in the future. Your existing client base is a very important marketing asset that needs to be cultivated...

There’s a Lot of Snow Out There

Beware of mis-leading and false marketing promises Yes, I know it is August now as I am writing this article and it will only be September when it first appears.  But yes, there is a lot of snow out there and it isn’t the cold white stuff that you can make...