Paying For a Promise

Pay per Click advertising also known as cost per click, is a model used to direct traffic to your website. Advertisers pay the publisher (typically a website owner) when the ad is clicked. Some Pay Per Click companies refer to each click as a lead.  But if you...

Power of Aesthetics

Beautiful creations catch our attention because they resonate with something deep down in the core of our being. We not only admire the beautiful or aesthetic, we want to find out more about it, how it came into being and how we might be able to have...

Web Gotcha’s

The importance of checking out web marketing promises I am writing about this because it seems to be happening too often.  I believe that the reason it is happening so often is because many of us consider the internet and web marketing to be both mysterious...

Don’t Let it Happen to You

Top search engine results –  the promises and pitfalls of SEO Recently I have heard about too many “too good to be true” deals or opportunities being promoted by unscrupulous companies.  In this article I am going to specifically address websites and...

Web Cautions

Website Marketing – promises or problems? With the advent and growth of the World Wide Web many companies and services have been jumping on the band wagon.  There is undoubtedly opportunity on the web, but there are also significant landmines out...

To Web or Not to Web

Yes, everyone needs a website I am often asked about websites.  These questions range from “should I?”, “must I?”, “should it be fancy?”, “should it be simple?”, “is it cheap?”, “is it expensive?”, “can I live without it?”  The answer to all...