Be Proactive Not Reactive

Management-be prepared to make things happen How often do we hear that we should be more proactive and wonder how we could possibly be more proactive than we already are? In this article I would like to explore the ways in which we are reactive and the ways in which...

Reaching Out

Effective marketing Rather than putting our marketing efforts solely into advertising, we need to view marketing from a broader perspective that includes public relations and direct marketing. For years I have heard a lot of varying comments with regard to marketing,...

Do They Know You Exist?

Cost effective marketing It often is hard to believe that not all of our clients remember us or realize that we offer far more services than they used.  To make sure that you are the one they go to when they need more work or their friends need a referral it is...