Most of us use some type of form to collect information about someone wanting to use our services. That form is a valuable tool not only for sales but for future marketing as well.
You have the basic questions covered, name, email etc…however there are other questions that you should ask. Questions such as “What is most important to you when choosing a company (like yours)?” will give you information (hot buttons) to use in future advertising or to use on your website. Who referred you? a question often overlooked will inform you which clients and towns from where you are getting the most referrals or responses from advertising. Having this information will help you to see which of your marketing efforts are actually working.
Taking the time to ask these questions and record and analyze the answers will give you insight into the needs and wants of your customers and help you shape your future marketing actions so that they are more successful.