Your company’s website is your most powerful marketing tool. Being well ranked in search engines is vital to increase customer traffic to your website and give you qualified leads that can be converted to sales.
One way to make sure that you are ranked well locally, is to get lots of reviews. Have a procedure in place to collect reviews from your customers and ask them to post them on free online sites. In addition, put the reviews on your website.
The reviews should not be hidden in website content, they should be easy to find from the home page.Getting lots of reviews will help to increase traffic to your website, build trust and convert leads into customers.