Beautiful creations catch our attention because they resonate with something deep down in the core of our being. We not only admire the beautiful or aesthetic, we want to find out more about it, how it came into being and how we might be able to have something similar.
This admiration we feel for aesthetic creations is a potent marketing force. It is what makes a “call to action” effective. We are willing to pick up the phone, send an email or fill out a short form that will put us in touch with the maker of the beautiful creation. We’d like to have a similar aesthetic creation for our self.
The core of an effective website is the display of good, high-quality pictures of the beautiful final products you have created. The aesthetics of your creations coupled with a good call to action will bring in as much business as you can handle.