You are looking at your competitor’s ad in a prominent publication with beautiful photos and glowing testimonials. But you don’t have an ad like that – should you?
Believe it or not you are actually on the same playing field as your competitor when it comes to selling a job. Homeowners research products and pricing online, therefore it comes down to what you and your salespeople have to offer.
What’s important is how you, your company and the proposal are different. If your prospects don’t see a difference they will choose to work with the company that offers the lowest price.