I often have clients ask me about “deals too good to be passed up”. We have all gotten calls from salespeople promising that if you advertise, your company listing will be at the top, you will get lots of leads and more business than you ever dreamed of. All you need to do is sign up now. Unfortunately, many of these companies are not as trustworthy as they claim to be.
Before signing up it is very important to research the company and the offer. Do a good old fashioned Google search and dig deep for negative reviews or articles.
Advertising costs can be a significant investment. Therefore it is very important to plan ahead and research all of those “deals”.