We know that satisfied customers translate into more business. Building customer loyalty is a continual process and studies have shown that happy employees create happy customers.
Taking the time to focus on boosting employee satisfaction can help drive sales by providing a friendly, professional and engaging customer experience. If your employees are not engaged with their jobs, they probably are not representing your organization well. Studies have shown that a dissatisfied employee is unlikely to provide good customer service or to pass vital customer feedback up the chain.
Your organization should create an environment that is directed at improving the customer experience. This can be accomplished by encouraging staff members to consider how their actions will affect customers. Providing proper training for your employees from the beginning, having good communication, and encouraging company involvement, will ensure happier employees and an enhanced customer experience.