There are many social media opportunities to take advantage of to help increase your business. Twitter and blogs are great to promote conversation and engage users. Facebook and Houzz are geared more toward building your brand and driving traffic to your website.
Once a visitor gets to your website it is there where they can be converted from a prospect to a customer. Having a professional website with good content will establish you as a resource rather than a salesperson. Your website should engage your visitors and encourage them to return or close the sale.