Have you ever shopped around for a new car and left the dealership thinking no way would you purchase a vehicle from that salesperson?
Your potential customer’s relationship generally starts with some interaction with one of your employees. As they say “What goes around, comes around”, so if you take great care of your employees, make sure they are happy, your customers will be more emotionally engaged. That means that they will be more likely to buy your product or service and recommend you to others.
For happier employees you need to give them a purpose, listen to them as well as get their feedback. The more committed and empowered they feel, the happier they will be. Your customers will have a really great customer experience.