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When Danger Looms Ahead

Managing dangerous business situations

There come times in all of our lives or businesses when we feel drastic actions are needed.  When faced with continually declining situations or ongoing trouble, we often feel the need to do something, but the question often is what?  Sometimes an ongoing non-optimum life or business situation can be tolerable for awhile and then suddenly we feel we just can’t take it anymore.  I’m sure we have all had experiences like that.  It is often called “the straw that breaks the camel’s back.”

I have seen too many business owners in dire situations still sitting and waiting for the phone to ring or continuing the same unsuccessful actions.  Although it is true that we don’t want to throw away all our policies and procedures, it is also true that we sometimes need to face the fact that some of those previously successful actions are no longer working.

That isn’t to say that they won’t work in the future, it is just that they aren’t working now for whatever reason.  Perhaps it is something totally outside our control such as the economy.  Maybe it is something that we can easily change, but we are in the habit of doing something a particular way and aren’t thinking outside the box.  There is a reason for the saying “old habits die hard,”   Partly they die hard because we aren’t even aware of these habits.

So what do we do when danger looms ahead?