Your website is like the front door to your home. Once people are invited in it is your website’s job to see that they are comfortable so they will stick around.
Visually and textually you must be able to have an engaging conversation with your visitors. Think about what words match the tone you would like to convey to your customers. Use images and photos that are uncomplicated, sharp, professional and relevant.
Remember your website is supposed to creating a positive customer experience and shouldn’t make your guests feel unwelcomed. Sample Websites