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Communication is the Key to Sales

No matter how great our products and services are, they won’t do any good if we can’t sell them. I’m sure we have all experienced the frustration of knowing that we could really help a potential customer, but still somehow couldn’t convince them to use our services.

I often hear salespeople complaining that in spite of their great sales pitch, the prospect wanted to think about it and ended up either not doing the project, or worse yet, choosing to buy from someone else.

Good communication from the beginning will handle most of the problems that appear when attempting to close the sale.