The home remodeling website Houzz just released their yearly Houzz and Home Report, a survey overview of U.S. Renovation, Custom Building and Decorating in 2014.
Some of the findings included:
- Over half of homeowners on Houzz plan to continue or start renovations in 2015 (55%). Nearly half of homeowners plan to decorate (46%). Four in five plan to hire professional help for their projects.
- Consistent with last year’s findings, good reviews or recommendations continue to be the most important factor when choosing a service provider (83%), followed by experience with projects of similar scope (59%) and good communication/organization skills (49%).
The info above emphasizes the importance of providing prospects with a list of recommendations and online sites where they can read reviews such as Houzz, and other social media websites.
Your online presence is important to your reputation and may be as good as a friend or neighbor recommending you. Remember to ask your happy clients to post reviews on various sites so that your online presence is kept current.