I’m often told by contractors that they get a lot of business through word of mouth. As business owners we all are quick to recognize blatantly bad practices, however sometimes we become blind to the little things. And often it’s those little things that can make a difference between getting more business or not.
For example, a friend of mine told me about a newly purchased home across the street needing renovation before the homeowners could move in. For two months a deluge of trucks and cars invaded her street at 7:30am parking haphazardly. A huge dumpster was dumped on the street and remained there over filled so that the neighbors could enjoy the remnants of the demolition blowing all over their front lawns. In addition, she had a spectacular front row view of the Porta Potty (which thankfully seemed to remain unused by the crew).
Finally, after many weeks the company sign went up (very crooked). The dumpster when finally removed left remnants of the demo all over the streets and sidewalks.
Perhaps you think the homeowners should have taken care of these issues? That may be true, but little things like this can end up hurting your business. That company can bet they won’t be getting any word of mouth referrals from that neighborhood. It’s important to be on the lookout for the little things that will make you stand out in a good way.